But if they think it's going to be based on a popularity contest, they're just not thinking.
There's no opposition at the moment because it's a purely Tory contest. But there will be at an election.
And. And. They have to produce a manifesto at a general election.
That was Theresa May's mistake. The polls said she was going to get a 200 seat majority when she called it, and by polling day it was gone.
So you're already saying he is less popular than Theresa May was when she started.