What do you do?
Tell a story. 🙂(Continued 👇)
Start with where the business is at now. Right now, there's a villain.
Who's your business' villain?
Star Wars: In it, the hero isn't just "a hero". He has to learn and train to become a hero.
Many times that's part of the story - there's a process to becoming a hero.
Who knows where that will lead? 😋
E.g. Make Darth Vader point to the issues he's caused 😋