, 4 tweets, 2 min read Read on Twitter
This is going to drive me up the wall.

Old bar: 45g, of which 25g is sugar
New "30% less sugar" bar: 25g, o/w 13g is sugar

Change in sugar content per bar: -48%
Change in sugar content per 100g: -3.6 percentage points (55.55% - 52%)

HOW DO YOU GET 30% OUT OF THIS???
Have standards of accuracy fallen so low in this era of demagogic leaders and fake news that Cadbury's feel they can just throw random numbers around?

Lying about the size of your inauguration crowd is bad, but the nutritional content of Dairy Milk bars should be sacrosanct. 😭
Please Twitter explain my rookie maths error to me.

I badly want to be wrong about this so that some scrap of decency and normalcy can be said to remain in the world.
Thanks to @Birdyword for spotting my error -- the new bar is 35g not 25g.

I was so shocked at the conflation of volumes and concentrations that I misread the size.
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