No one wants Social Security Numbers, Equifax, or FB to own identity. They want govt benefits, credit cards, and to find their friends
People want to do these things without identity. All of these get much better if there is a stable identity in the mix.
If @compoundfinance or @MakerDAO did credit worthiness and thus identity, they could lend at preferential rates to people with good credit.
People want to have a track record of their winnings in real money games, their reputation, or guilds all of which require identity.
Identity emerges because it creates significant benefits on top of the core utility. Not because people want an identity.