Thread by @edubridge_ng

UNDERSTANDING THE iPhone 11 GAME.

OVERVIEW OF THE VERSIONS
In 2010, the number of iPhone sold since its debut surpassed 70million.

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With its closed operating software space—the iOS—the iPhone has continually recorded a number of successful feats.

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As of 2017, there were 2.2 million apps available on the iOS through the Apple App Store, according to Statista.

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It is difficult to overstate the impact of the iPhone has had on the smartphone market: from substituting the keypad for a touchscreen and adding advanced computer like capabilities that hadn’t been seen before, it set a standard for the smartphone industry.

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In the first quarter of this year, Apple sold 13 million iPhones in. Despite its moments of success, mixed feelings have trailed the launch of its latest phone—the iPhone 11.

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The iPhone 11 and its Pro version were announced a few weeks back. Today, we’ll breakdown the good and the bad thats Apple will face with this launch.

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WHO’S THE TARGET AUDIENCE?
It is targeted toward traditional iPhone users and those upgrading from iPhone XR, iPhone XS.

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The iPhone 11 Pro seeks to satisfy the appetite of those iPhone users who are looking to super-charge their devices.

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The iPhone 11 Pro includes additional features that are heavily targeted at professional photographers and videographers.

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Lastly, this new model posits offerings of efficiency and performance for machine learning models.

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HOW DOES IT SERVE THIS AUDIENCE (STRENGTHS)?
The iPhone 11 offers its audience a variety of features described as mind-blowing.

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The body design is made from anodized aluminum and a tougher glass that should increase durability over the lifetime of the device.

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Cameras
The iPhone isn’t ready to let go off its claim to be the world’s best phone camera. So, just like in previous years, Apple spent a lot of time on the camera of the iPhone 11.

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The iPhone 11 (standard model) comes with a 12MP Wide camera and a 12MP Ultra-wide camera.

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That is, you can now take wide camera shots, then switch to the ultra-wide camera when you need to capture more angles of the scene.

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Smart HDR
A new Smart HDR feature uses the new camera sensors to capture better HDR shots and Portrait mode shots. Portrait mode includes a new high-key mono feature that can place black-and-white images on a white background.

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Video
On the iPhone 11, video mode supports 4K—a very high level of viewing quality.

Battery
The iPhone Xr had the longest battery life ever on an iPhone with 25 hours of talk. The iPhone 11 beats it by adding an additional hour.

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Machine learning
The CPU, GPU, and neural engine has been made faster. A faster GPU—Graphic Processing Unit—makes it possible for you to play high-quality games on your phone.

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This was made possible through machine learning accelerators that can handle more than 1 trillion operations per second.

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WHAT ARE THE DOWNSIDES OF ITS OFFERINGS? (WEAKNESSES)
5G support: The new iPhone 11 does not have the latest 5G support. Even though the 5G network has just been rolled out, in the next month or so, more network providers offering 5G.

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Big notch and outdated design: the new iPhone 11 comes with huge notch and features as that of the designs of its predecessors. In the next one year, it might look seriously outdated.

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No USB-C CONNECTIVITY: the smartphone industry is moving towards USB-C, the iphone11 is still stuck with lightning port in the new iPhone 11 series.

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Security vulnerability in iOS 13: Not only do the latest iPhones come complete with the all-new iOS 13 operating system, but there’s a supposed extra surprise right out of the box.

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Unfortunately, it’s not a pleasant one: the iPhone 11 and 11 Pro will ship with a rumored security vulnerability in iOS 13 that could allow an attacker to access all stored contact information.

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WHAT MARKETING AREAS CAN APPLE EXPLORE? (OPPORTUNITIES)
Apple has the opportunity to expand its distribution network. Such opportunity directly relates to the weakness of the company limited distribution network.

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An expanded distribution network can help apple reach more customers in global market.

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In relation, the company has the opportunity to increase its sales volumes through aggressive marketing, especially for mobile products.

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This opportunity is linked to rising demand for mobile access.
Hence, the company has the opportunity to explore new product lines.

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Its current product lines are highly successful. However, with further innovation, the company can develop and introduce new products, like what it has with the Apple watch.

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Developing new product lines can support business growth in the international market.  

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HOW IS IT POSITIONED AGAINST COMPETITION? (THREATS)
The biggest competition with the iPhone 11, specifically in regards to the camera, is the Google Pixel 3, Pixel 3 XL and the yet to be launched Google Pixel 4.

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The Google Pixel devices utilize machine learning (just like the forthcoming Deep Fusion feature on the iPhone 11 Pro).

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This helps create the best possible image from multiple images, instead of simply capturing one image from the camera sensors directly.

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Google Pixel devices have won many smartphone photography roundups because of this feature, and we expect Google and Apple to continue to compete on this front.

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Other competitors for the iPhone 11 include the Samsung Galaxy S10 and the Samsung Galaxy Note 10. Both devices include new camera modules and displays that directly compete with the iPhone 11 and iPhone 11 Pro.

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What’s your advisory note to Apple on this subject matter?

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