If you are selling X, and you want an extremely high-value thing you could offer any prospect, lead, or decision maker, offer to read any offer for X and tell them the pros/cons of the offer entirely honestly.
You can extend this to e.g. explaining the cost structure and how it directly impacts delivery.
Why do this? Easy source of fun conversations. Sets yourself up as the expert, particularly to the extent you justly talk up the competition. (People are *shocked* when a salesman recommends the competition or praises them, even in part.)
Just the fact you’d do it is a signal.
Just the fact you’d do it is a signal.
