THREAD // 10 Rules of Direct Response Marketing
Rule #1: There will ALWAYS be an offer(s)
If you’re constantly creating high-value CONTENT without any offer attached, why not?
And if you’re timid about promoting your offers, you deserve to fail.
Rule #1: There will ALWAYS be an offer(s)
If you’re constantly creating high-value CONTENT without any offer attached, why not?
And if you’re timid about promoting your offers, you deserve to fail.
Create strong offers that solve a specific, BURNING problem.
Two types of offers:
1) Offer requesting PURCHASE (like a product or my coaching calls)
2) LEAD generation offer (like a free template, checklist or e-book)
Two types of offers:
1) Offer requesting PURCHASE (like a product or my coaching calls)
2) LEAD generation offer (like a free template, checklist or e-book)
Rule #2: There will be a reason to respond RIGHT NOW
People are wired to hesitate and procrastinate.
Which is why you need to create a LIMITATION.
3 ways to do this:
1. Urgency
2. Scarcity
3. Rarity
People are wired to hesitate and procrastinate.
Which is why you need to create a LIMITATION.
3 ways to do this:
1. Urgency
2. Scarcity
3. Rarity
Rule #3: You will give clear instructions
People want to be led.
They want to be told what to do.
So tell them.
Set clear expectations.
Your prospects should never wonder what happens next.
Example: Instead of “Buy Now” try “Click Right Here To Buy Now”
BE SPECIFIC
People want to be led.
They want to be told what to do.
So tell them.
Set clear expectations.
Your prospects should never wonder what happens next.
Example: Instead of “Buy Now” try “Click Right Here To Buy Now”
BE SPECIFIC
Rule #4: There will be tracking, measurement and accountability
“What gets measured, gets managed”
The best business owners “know their numbers”
-Monthly revenue
-Average order value
-Hourly rate, etc etc
Hard numbers = better future decisions based on logic (not feelings)
“What gets measured, gets managed”
The best business owners “know their numbers”
-Monthly revenue
-Average order value
-Hourly rate, etc etc
Hard numbers = better future decisions based on logic (not feelings)
Rule #5: Only No-cost brand building
This doesn’t mean branding is useless
It means you don’t need to pay for it
Especially since most small businesses have a tiny budget
So focus on direct response and you'll build your brand AS A RESULT
This doesn’t mean branding is useless
It means you don’t need to pay for it
Especially since most small businesses have a tiny budget
So focus on direct response and you'll build your brand AS A RESULT
