Thread by @andy_mukolo

How Irresistible Offers Work:

Let's say you want to charge $200 for a class/course

Now, For most people (even those who can afford it easily) it's hard to justify spending that amount on "information"

But as long as they're ideal prospects, you can convince them

Here's how:

Let's assume you're a Facebook Ad Expert

Do this:

1. Create a report (20 pages or less) explaining how to create FB ads that convert like crazy (many are desperate to learn this)

2. Start your pitch by saying you're sending them a report that explains "XYZ" about FB

3....

3. Illustrate how the report will help them make High ROI on FB... (W/out getting their accounts banned)

4. Tell them how much it means for their business
5. Tell them how they can use it to make more money for themselves in their next FB ad campaign....

6. Tell them the report costs $70, but you're giving it to them free...

7. Include 2 or more extra resources (worth $100 in total) that you're also going to give them for free

And above all....

8. Tell them they'll also have private access to you for "X" time & see for themselves how you make $$ from FB daily

And that they can claim it all when they click the button below and

"Sign up today for a risk-FREE trial of my $200 "Six-Figure FB AD-Conversion" Class/course

It all comes down to offers

It is the deal,

The offer,

The proposition you are making to your prospect (in exchange for their money) that is....

The heart and soul of great salesmanship.

You'll make a lot more sales when you spend quality time creating irresistible offers