, 4 tweets, 1 min read
1) Some thoughts on Fitbit: this is a cheap acquisition (1.5x sales) but will do little for Google. Google’s overall hardware strategy is still inferior to Apple’s. I actually wrote about this last week in ‘Why Semiconductor Development Matters’

stevecheney.com/on-the-future-…
2) AirPods Pro with ‘AR audio’ reveal this best. Why? Because Google can’t and will never be able to build integrated SoCs — AirPods show this today, but the lack of UWB (for spatial awareness) in the new Pixel best exemplifies how they are still 2-3 years behind.
3) But people can’t see this yet... The next consumer hardware platform (read The Internet’s Next Act) will require a total rewiring of how bits adjust to atoms. You have to lay the groundwork with hardware (chips) 2-3 years ahead.

stevecheney.com/on-the-interne…
4) People love to claim smartphone innovation is over. Very wrong. Why? Standalone peripherals (glasses, audio) must have new chips, data movement protocols and on-device intelligence. The ‘ah ha’ moment for the next consumer platform will reveal all this. Until then...
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