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I've spent more time on the challenges of distribution than anything else.

SaaS plus a box: "During Apple’s Q4 2019 earnings call, Cook touted that revenue and transactions for Apple Pay doubled year-over-year as the service continues to outpace PayPal." 9to5mac.com/2019/10/30/app…
Sometimes the most cost effective way to distribute SaaS is to make a device. Sometimes that device cost so high it kills the business. Sometimes it isn't.

Getting the balance right in discovering solutions to a value and a growth hypothesis is tricky. techhive.com/article/345004…
"A value hypothesis identifies features you need to build, the audience that’s likely to care and the business model required to entice a customer to buy a product. A growth hypothesis is about how you can scale the number of customers."

Andy Rachleff

google.com/amp/s/25iq.com…
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