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Hello! We're open for business. Annual lecture business.

#MERLAnnualLecture2019
Right now is the pre-lecture, which is great, because, in the pre-lecture hall, we have lots of amazing things to show you.

Including....
limited edition jam

limited edition merlberry jam A photo of jams by a local jam producer - the Caversham Jam Lady. She is the best.
@CavJamLady made from merlberries from our museum garden, only twelve jars in the world exist. Like the rings of power.

We know how reckless this is.
@CavJamLady There're also displays of literature and artworks from our collections, including many of our biggest hitters. A photograph showing a book inside cover, with the title: THE PIG.
@CavJamLady

yes and ⭐for one night only⭐

we aren't just playing with fire, we're also playing with jam
@CavJamLady come on in A photo of two posters: one with a cool chicken, another saying 'the Poultry Show'.
@CavJamLady it's a nice atmosphere: people are talking to one another, chatting casually, catching up with old friends, sending tweets deep into the internet like a hellbent child with an unlimited supply of helium balloons
@CavJamLady ok now people are moving into the lecture hall

we didn't tell you what kind of things we'd livetweet we hope that's ok
@CavJamLady someone is holding the door open like Hodor's best dreams
@CavJamLady people moving in large groups like a very chatty wave
@CavJamLady if anyone in the room is looking at these tweets blink twice
@CavJamLady in two mins' time it's going to be 19:19, which is wild if time is your thing, and if it's not it's about time it became it
@CavJamLady fun fact: if you give a lecture about garden furnishings it's not a lecture it's a SHED talk
@CavJamLady there's a really wild slideshow of images from our archive happening, and honestly we could watch it all night

and this is the best slidesow A photo of a slideshow showing photos from our archive. The image is a black and white photo of a sow. Nice.
@CavJamLady we are beginning, ok ok ok

let's get this show on the road
@CavJamLady the lecture begins with an introduction by Uni of Reading's Vice Chancellor Robert Van de Noort. he says, among other great things: come look at our bees exhibition
@CavJamLady our speaker Jimmy Doherty (@jimmysfarm) has taken the floor! "Sorry for the delay and thank you for your patience - it's difficult to park a tractor in Reading"

....true
@CavJamLady @jimmysfarm Jimmy: "firstly, I grew up loving animals. I made a reptile house in our family home."

upvote
@CavJamLady @jimmysfarm Jimmy: "my love for animals went on to academic studies, including zoology and etymology"

also more people just came into the room

👋 hello👋
@CavJamLady @jimmysfarm Jimmy says that after academia, he really wanted to return to a more tactile sense of being with animals. also says that this helped him learn how animals aren't just black and white
@CavJamLady @jimmysfarm (*entomology)
@CavJamLady @jimmysfarm Jimmy: something that's so essential about agriculture is developing and safeguarding genetic diversity, protecting rare breeds.

He asks: why?

The answer: because no one knows what's going to happen in the future. What the future might need.
@CavJamLady @jimmysfarm while tweeting we overheard

• a fantastic pig
• a courgette isn't just a courgette
• something about an Italian festival of courgettes (mamma mia)
@CavJamLady @jimmysfarm Harry Potter and the Italian Festival of Courgettes
@CavJamLady @jimmysfarm In actuality, a courgette isn't just a courgette is a key theme: the importance of placing value on produce diversity for all kinds of reasons.
@CavJamLady @jimmysfarm Jimmy: I brought along a deer friend of mine

Jimmy, we don't see a deer here. We're looking around. The camera turning wildly like a very dizzy ballerina.
@CavJamLady @jimmysfarm Jimmy: can anyone do a good turkey impression?

we can't but we do a mean chicken in trousers
@CavJamLady @jimmysfarm Jimmy's now speaking about changes in what we eat, including the increasing prominence of diets like veganism. 'A sea of change'. A see-change diet.

What people eat has an enormous influence on agricultural practice and production.
@CavJamLady @jimmysfarm This moves to heritage, with the example of Christmas dinners, where which meats are popular routinely changes. For instance, it hasn't always been turkeys. Goose was a popular choice at one stage. At another, people probably just ate sticks. Or keys. Honk.
@CavJamLady @jimmysfarm right after this we're going to draft a blueprint for a new model of airplane that runs on purely green energy: a corjet
@CavJamLady @jimmysfarm this isn't being covered by the lecture, but an interesting motion for what would be an incredibly cursed debate

@CavJamLady @jimmysfarm we're being carried away by the winds of fascination, and it's full of birds - rare, rare birds
@CavJamLady @jimmysfarm real life is very much like Pokémon in that both are full of rare animals and you get to wear caps backwards
@CavJamLady @jimmysfarm Jimmy has asked if anyone has any questions about turkeys - and yet we can't stop wondering about the deer friend
@CavJamLady @jimmysfarm an audience member asks a question about Brexit and the uncertainty it poses for British farms - which is a key issue in agriculture today, and policy always has been
@CavJamLady @jimmysfarm another asks about how farmers could use technology to communicate with audiences from an educational point-of-view about the issues faced in farming/produce today

Jimmy says that one great way of doing this is through social media

hmmm ....never heard of it
@CavJamLady @jimmysfarm and an interesting counterpoint from another farmer in the audience - that these issues largely impact first generation farmers and producers, who've never worked in other jobs outside of farming. Jimmy agrees: building up this kind of digital literacy is key,
@CavJamLady @jimmysfarm especially as economic demand changes
@CavJamLady @jimmysfarm another interesting observation regarding the rise and threat of swine flu, from a member of the audience associated with the British Pig Association: that it's not pig farmers who can mitigate it, but the general public, who go on holiday and bring illnesses back
@CavJamLady @jimmysfarm basically, education is crucial across the board - and also of course how that can be facilitated
@CavJamLady @jimmysfarm aaaaand that's a wrap! A rare, rare wrap
@CavJamLady @jimmysfarm ⭐ thank you Jimmy and everyone for coming ⭐
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