But it's already priced in for Tory voters. They know he's a straight-speaking buffoon but love him all the more for it.
It will take *forever* for the penny to drop.
David Lammy is *right* in his analysis (see embedded tweet).
But he's wrong to expect it to make a difference. It's 100% priced in with Boris Johnson already.
Sad, but true. We can't duck reality just because it's horrible.