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Installing software is installing an idea.
You can read a book about how to take photographs. Or you can install Instagram, which guides your hand every step of the way.

Software as an implicit teacher.
What would a software-enabled book look like?

One that didn't just teach you a skill ("How to take photos") or tell you how to live ("The 10 Commandments"), but that essentially had an app embedded within?
Many values of software are implicit. For example, we take for granted that you can individually configure:

- your settings
- your profile photo
- the prices of items in your online store
- and many similar variables

You don't need to subject yourself to a bureaucratic process.
One of the most important tensions for Silicon Valley is the incredible ease of building in the cloud vs the incredible difficulty of building on the land.
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