, 6 tweets, 4 min read
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For everyone who thinks the Instagram deal was a no-brainer:

- Instagram raised at $500M the day before Zuck offered $1B
- $1B was 25% of FB’s $4B cash on hand
- It was weeks before the FB IPO
- The board wasn’t consulted
- Instagram had no revenue

This was not an easy call!
Let me warp you back to the distant era of 2012...

“Why would Facebook pay $1 billion for a company with no revenue?”

“With Facebook’s public offering...only a few weeks away, spontaneous and improvisational business moves become more curious.”
Jon Stewart’s reaction was typical.

“A billion dollars of money? For a thing that kind of ruins your pictures? The only Instagram worth a billion dollars would be an app that instantly gets you a gram...”
geekwire.com/2012/jon-stewa…
“This is not going to be one of the best tech acquisitions of the next decade...Instagram is a photo service in a sea of other photo services.”
news.ycombinator.com/item?id=3818055
“Can someone please tell me how Instagram's actual content is worth anything?...Seems like mostly a huge waste of cash.” news.ycombinator.com/item?id=3817850
“At a market cap of $950M the New York Times is ‘worth’ less than Instagram.”

Actually a good article. Zuck probably regretting that he didn’t buy NYT too back then at that price. Alternate history!
thenextweb.com/insider/2012/0…
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