These skills are based on channels that are working well for you
Still that doesn't mean you pour all your money into them right away. Test first.
It's math. If the math doesn't work, don't run ads (unless you're going for broad awareness and have lots of money like Brex)
A better way is forgo sponsorship and host a happy hour for attendees.
Getting 20 CXO from target companies in a room with catered dinner is high ROI.
And eventually let go of the sales people and hire marketers because they don't have leads. Don't make this mistake. Invest in marketing early.
Happy to explain why if you disagree.
Weekly 1hr meeting to discuss tasks
Monthly 0.5 day to discuss metrics
Qrtrly 1 day meeting to set strategy