Creators want a direct relationship with their own users, which is against the platforms' DNA. E.g. FB restricts ability for large group admins to message members.
Agree that it's a big risk though. Here's some tactics for Passion Economy startups to hedge against incumbents 👇
Agree that it's a big risk though. Here's some tactics for Passion Economy startups to hedge against incumbents 👇
- Offer more depth of value for creators. Not just payments but the entire value chain of creating content, merch, etc.
- Start w/ creators who have a pre-existing audience on large platforms, but quickly expand to fostering to new creators
- Let creators own their own audience
- Start w/ creators who have a pre-existing audience on large platforms, but quickly expand to fostering to new creators
- Let creators own their own audience
- Foster new social graphs that aren't easily duplicated or subsumed by FB/LI/etc
- Enable community among members i.e. the "Come for the creator, stay for the network" approach
What else?
- Enable community among members i.e. the "Come for the creator, stay for the network" approach
What else?
cc @juliey4 @ginab @conradwa @theteriyu @DiscipleMedia @quxiaoyin @nigeleccles @derekbrown who have thought deeply about this!
