Advertisers and public relations professionals have understood for decades how to use psychological techniques to sell products and promote ideas.
Coming from the world of business, Trump is VERY aware of these techniques and employs them to promote his narratives.
Coming from the world of business, Trump is VERY aware of these techniques and employs them to promote his narratives.
One such technique is repetition. In their book, “Age of Propaganda,” Anthony R. Pratkanis and Elliot Aronson write “Repeat your message over and over and over again. Repetition makes the heart grow fonder and fiction, if heard frequently enough, can come to sound like fact.”
Trump uses this technique a lot. When he says "Build a Wall," "Lock her up," "Crooked Hillary," "Make America Great Again," or repeats words like "winning" over and over again, critical thinking is shut off and the messages start to unconsciously get absorbed.
Advertisers wouldn't spend BILLIONS a year if these techniques didn't work. When you couple these with Trump's propensity to lie (which disorients the listener and crowds out analytical thinking), and his tendency to promote "fear" and "enemies," you have a dangerous situation.
