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Rich Barton’s law: The number of cheap brand impressions rises with square of amount of controversial/interesting metadata produced.

Bill Gurley: "Organic users have a higher NPV, a higher conversion rate and lower churn than customers acquired through marketing spend."
"Most companies that have really high multiples, and that have been highly respected by investors all have or have had organic growth: Yahoo, Ebay, Google, Facebook, Skype, OpenTable, Baidu. These business models did not require marketing." Bill Gurley abovethecrowd.com/2011/05/24/all…
"Customer acquisition cost is low in a scalable business since positive word of mouth is strong (ie, the business benefits from organic customer acquisition)." Andy Rachleff

"With great companies consumers buy because the product is so good." Bill Gurley google.com/amp/s/25iq.com…
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