Bear with me I'll get on it shortly.
Let's talk projections.
Projections are really important in science. As our man Craig points out - we can't spend the time counting every single thing that's out there. It would take a reeeaaally long time, and often it is hard to find.
Well the answer is we count some of them and use models to do the rest (unless there's <~500 left and we know where they all are e.g. kakapo)
Here is a cool illustration of how this works in gif form:
Habitat lost in hectares x number of animals per hectare = number of animals that died.
The estimates don't include invertebrates.
We don't need to count every dead animal (and couldn't!) to be able to communicate the enormity of the crisis.
Over a billion animals are dead.
So thanks Craig for giving me the opportunity!
Take home: modelling isn't scary. Climate change is.