Thread by @dvassallo

Here's how almost everyone can make an information product and also find customers to sell it to.

Thread 👇

Find something you understand really well.

You don't need to be the most knowledge person in the world on the topic. You don't even need to be average.

All you need is first-hand experience.

Your eventual customers will be those who don't have your first-hand experience.

Start by posting a tip of the day on Twitter. Or maybe a bit more frequently. Or maybe a bit less. Whatever works for you.

Ideally try to fit each tip into a single tweet, or one tweet plus picture. But you can try threads too if you think that's more appropriate for your topic.

Occasionally, pick a few related tips and convert them to a Medium post. Call it "How I do X in Y steps", or something like that.

At the end of each post, invite people to follow you on Twitter for more real-time tips.

Share the posts on Reddit, HN, or other appropriate forums.

Respond to every question you get in your comments, emails, and DMs.

Your following will grow gradually, but it won't be linear. Sometimes it will be flat for weeks. Some days you'll even lose some. But once in a while a tweet will get you hundreds of new followers in one go.

Keep doing this for a year.

After about a year, collect everything you've shared, and organize it into an ebook, or a video, or a series of videos. Whichever format you prefer doing.

You won't be creating much. Just organizing and editing.

Time box the effort to a few weeks, and put it on @gumroad.

@gumroad Price it based on what you would feel comfortable paying yourself.

Your main value-add is in organizing all the info in one place where it's easy to consume. This makes it compelling even to people who have already seen most of your free content.

@gumroad Finally, announce your product on Twitter.

Some of your followers will buy your product. Some will spread the word to their friends and followers. And some will both buy it and spread the word.

Let word of mouth do most of the promotion work.

@gumroad A few example topics for inspiration:

- How to make websites faster
- How to do SEO
- How to do well in technical interviews
- How to do amazing things with Excel
- How to do animations with CSS
- How to improve sales conversion
- How to make paid ads work
- How to run an Airbnb