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African Development bank came up with a report that showed that Africa had 300 million-strong middle class earning $2 to $20 a day — putting the middle class at 34% of Africa’s population.
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But there was a problem with Africa’s one-billion-strong population and its much-vaunted middle class, a HBR article found.
For most multinationals that rushed into the continent following the Africa rising narrative, they struggle to hit revenue.
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With unexpectedly lower rentals, developers who had taken out loans to build were falling out with lenders. Real estate’s share of non-performing loans (NPLs), rose the fastest compared to the other sectors in the quarter ending June 2018.
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Besides giving free space, other desperate measures to boost traffic to malls have included doling out free parking space. But they still have not been enough to rekindle the dying embers of the mall-frenzy that reached its peak in 2017.
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