, 7 tweets, 1 min read
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1/ Visited a startup yesterday that uses Kaizen / Lean aggressively; every wall of its office was covered in visuals mapping priorities and progress - I found it incredibly refreshing and invigorating
👇
2/ The obeya (big room) has crystal clear representations of the companies foundations, strategic pillars and priorities that gave an instant visual representation of the whole business. OKR were in plain sight as were performance graphs.
3/ Across the company small side rooms, each theme was expanded into boards and kanbans, interspersed with graphics, schematics and visuals. By simply walking across the space you understood what each team was working on, what was working and what wasn’t.
4/ Here and there was pictures of the product’s users and contributors, with their names. They were there on the walls living their lives with their families, their friends, their dogs. A constant presence and reminder of who the company serves.
5/ Now I’ve seen companies use their physical space before but never quite like this - boards were annotated with comments, everything was color coded, capturing mood, progress, importance.
6/ it was like being inside a living organism, where the company’s mission and culture was expressed on the walls and the whole space functioned like a giant collective brain. It felt both exhilarating and incredibly effective.
7/ it reminded me that

(A) we lose much sticking to digital communication only
(B) alignment around brand, culture and mission is a powerful collective, sustainable asset
(C) grabbing markers and drawing on walls is fun

Simple, powerful stuff.
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