Thread by @HuskinsonCade

Why I believe this will work for @MikeBloomberg. (A thread) brands take notes.

1. Start with a wink, not a marriage proposal.

Too many brands skip the early stages of relationship building and go straight to selling. Consumers put up a wall.

2. Make them laugh with you, not at you.

Self deprecating humor can make you more approachable. It’s a sign of many great leaders. And can disarm your critics.

inc.com/anne-gherini/w…

3. When working with influencers, know why their followers follow them and the create inline with that.

It is easy spot #ads because they feel off. Great influencer marketing feels natural. Be willing to adapt your voice to the situation.

4. Understand the customer funnel.

Don’t think that you have to sell, sell, sell, just because you have the reach. Engage your audience in a creative way and they will want to learn more.

How many people are now looking up @MikeBloomberg to learn more about him?

5. When they go right, go left.

Don’t follow the pack, stand out from your competitors. Go where they aren’t, be what they aren’t, say what they won’t, and do what they don’t.

Don’t blend in.

cc: @SunnyLenarduzzi

6. Show, don’t tell.

Want to be liked? BE likable. Don’t tell people why they should like you.

What is more likable? This light-hearted approach? Or a list of campaign promises and policy.