1/7 Enjoyed listening to @washingtonpost’s @jarroddicker & G/O Media’s @ryanvailbrown in conversation with @htagl's @johnshankman, discussing “Monetization Strategies for Publishers.” Excerpts follow. podcasts.apple.com/us/podcast/the… 
@washingtonpost @jarroddicker @ryanvailbrown @htagl @johnshankman 2/7 “Everyone's so concerned about a post-cookie world, but let's admit it: the way that #advertising works today is shitty. We’ve just grown used to it,” says @jarroddicker. “It's a sad 'state of the state' when publishers' revenue growth comes from ad density.”
@washingtonpost @jarroddicker @ryanvailbrown @htagl @johnshankman 3/7 “We've downgraded the [digital #advertising] ecosystem and are primed for a resurgence in creativity,” says @jarroddicker. “We've got to get back to really interesting formats and high-touch relationships with agencies — instead of negotiating on rate and audience.”
@washingtonpost @jarroddicker @ryanvailbrown @htagl @johnshankman 4/7 @ryanvailbrown agrees, bemoaning goals like 'impressions per page view' which lead to bad user experiences. He jokes that we need to “Make Adjacency Great Again!” — referring to how publishers used to sell #advertising based on brand & the value of their editorial content.
@washingtonpost @jarroddicker @ryanvailbrown @htagl @johnshankman 5/7 “Why can’t we start a new narrative around big and beautiful formats, first party data, contextual adjacency, and alignment with premium editorial content?” asks @jarroddicker. “The performance is probably better!”
@washingtonpost @jarroddicker @ryanvailbrown @htagl @johnshankman 6/7 In what's no doubt music to @jason_kint's ears, @jarroddicker continues: “If we start starving out the opportunity for brands to buy those experiences programmatically, and build new premium networks, who’s to say there’s not a Google or Facebook competitor in the future?”
@washingtonpost @jarroddicker @ryanvailbrown @htagl @johnshankman @jason_kint 7/7 “We're all yearning for strong, diversified revenue streams,” says @ryanvailbrown. For #affiliaterevenue, @bustle, @BuzzFeed, @NYMag's @strategist are “my favorite competitors to be mad about, and also to be in love with.” See also @reviewed, @wirecutter & @BestProducts.
