"Facts Don't Change Our Minds. Friendship Does."
“Humans are herd animals. We want to fit in, to bond with others, and to earn the respect and approval of our peers. Such inclinations are essential to our survival.
We don't always believe things because they are correct.
Convincing someone to change their mind is really the process of convincing them to change their tribe. If they abandon their beliefs, they run the risk of losing social ties.
jamesclear.com/why-facts-dont…