The key to success of consumerism and therefor capitalism is discrimination. Their entire business model depends on you feeling inadequate and therefor purchasing things you don’t need. They never want you to be happy where you are. They want you to keep moving on the conveyer.
And trying to break an imaginary barrier to the elusive happiness. The discrimination plays a role like darkness plays a role to make the bright lights visible. 2/n
If you won’t be discriminated against, you won’t feel inadequate, will be happy where you are in life because life would be more fair and that may lead to you feeling satiated and not desiring things you don’t need to compensate for your inadequacy. 3/n
That will jeopardise the capitalist model. Hence, the powers to be will always keep discrimination alive in some form or the other, to then help capitalist exploit it to fill their coffers. We need capitalism but are we aware of the costs we are paying? Are we okay with it ? 4/4
