// TikTok For E-Commerce Thread //
After researching how to use Tik Tok as a marketing platform for E-Commerce sites, here is 2 examples of viral marketing campaigns that I found on TikTok:
After researching how to use Tik Tok as a marketing platform for E-Commerce sites, here is 2 examples of viral marketing campaigns that I found on TikTok:
1) Popl's Tik Tok video that has over 55 million views - tiktok.com/@popl.co/video…
All them views for only $0. The video shows off how their product works, with a good looking girl as the 'actor'.
Here is their website - popl.co
All them views for only $0. The video shows off how their product works, with a good looking girl as the 'actor'.
Here is their website - popl.co
Lets say 5% of the Tik Tok video viewers went to Popl's site, and they converted 3% of them.
2.75 million website visitors
82,500 orders x $15
1.237m in revenue
Who knows their real revenue... but saying that their site conversion rate might not be 3% because it's not the best
2.75 million website visitors
82,500 orders x $15
1.237m in revenue
Who knows their real revenue... but saying that their site conversion rate might not be 3% because it's not the best
2) This Tik Tok teenager - tiktok.com/@kaelynwhitee indirectly earned a beauty brand 'The Ordinary' over $1 million after she made a Tik Tok using one of their products (a red serum?) and it went viral.
Good article about it - news.com.au/lifestyle/beau…
Good article about it - news.com.au/lifestyle/beau…
A Spokesperson for 'The Ordinary' brand confirmed they did over 100,000 orders of the beauty (skincare) product thanks to the video.
That Tik Tok (only) got 3.8 million views, compared to Popl's 55 MILLION views. I cannot imagine how much revenue they did.
That Tik Tok (only) got 3.8 million views, compared to Popl's 55 MILLION views. I cannot imagine how much revenue they did.
From what I've seen:
1) Find a Tik Tok influencer to indirectly market your product - give the influencer the freedom to create what they want with your product & make sure it fits seamlessly in alongside their other Tik Tok's.
2) Keep the video fun, engaging & creative.
1) Find a Tik Tok influencer to indirectly market your product - give the influencer the freedom to create what they want with your product & make sure it fits seamlessly in alongside their other Tik Tok's.
2) Keep the video fun, engaging & creative.
It's up to you to test what works best on Tik Tok's when it comes to viral videos.
Popl use a branded page w/ videos solely showing their product in creative ways.
Kaelyn White has a personal page, mainly in the beauty niche (subniche - skincare). Her followers = the same.
Popl use a branded page w/ videos solely showing their product in creative ways.
Kaelyn White has a personal page, mainly in the beauty niche (subniche - skincare). Her followers = the same.
I think the main reason why these viral campaigns succeeded is because the products being marketed just work well with the sort of audience and demographic TT has.
Skincare = Teenagers, starting to make themselves look better.
Popl's product = Teenagers, adding each other etc.
Skincare = Teenagers, starting to make themselves look better.
Popl's product = Teenagers, adding each other etc.
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