Wilt was special as well as the Celtics brand but Really kinda Starting with Dr. J in the 70’s in terms of player branding being more important. (3/11)
MJ perfection of the 90’s
AI hip hop culture and Kobe reincarnation of MJ in 00’s
LBJ chosen 1, KD mutant late 00’/10’s. Both also helped undo some of the hiphop damage and spotlight business ventures. (4/11)
Perfect excuse to have the pilot program they already wanted. (9/11)