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My Twitter account is more valuable than my college diploma.

These are the best things I've learned about using this wonderful platform:

1. If you want to build an audience, help people. Teach them and entertain them. Share what you learn and make your followers smarter.
2. Who should you follow?

When you follow somebody, you're giving them permission to brainwash you with their ideas. Skip Twitter's recommendations. Follow interesting people instead of politicians, publications, or celebrities. If somebody is bothering you, unfollow them.
3. How can you build your audience?

Tweet consistently, find your niche, and write the best reply to viral tweets. Rely on big nodes in the network for distribution by writing what they'll re-tweet. You can tag big names, but being spammy will destroy your credibility.
4. How can you use direct messages?

Direct messages are the most powerful part of Twitter. Keep your DMs open. If somebody says something weird, block and report them. Keep conversations active in DMs. Once it’s appropriate, ask to meet in-person or speak by phone.
5. What should you tweet about?

Twitter rewards people who are fresh, funny, and interesting. The biggest accounts on Twitter excel at compressing information and share knowledge in simple ways. When you learn something, tweet it. Your epiphanies will be valuable to others.
6. Why is Twitter so useful?

It doesn't matter where you live. You can build an audience solely based on the quality of your thinking. It's a way to meet industry insiders without going to conferences. If Facebook is for people in your past, Twitter is for people in your future.
If you’re interested in these ideas, I have an email series that explains the 8-pillars of online writing.

These ideas aren’t available anywhere else.

Sign up here to receive the emails.

ageofleverage.com/course
When you tweet, you become a magnet for like-minded people.

Twitter is what LinkedIn has always tried to be. A place to learn, make friends, and create opportunities for yourself.

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