Thread by @michaeladdit

The greatest problem with many Instagram businesses is the utter lack of business ethics or branding.

Most people just open up a page and put things up for sale as posts, then run ads.

The greatest way to sell on Instagram is to sell ONLY ONE THING!

And then upsell!

Find what your greatest solution your are offering is...

(Does solution sound weird? Every business must ALWAYS solve a problem!)

So find what your greatest solution is... the one that would attract the biggest market...

Wrap a brand around it...

Create a fully optimised page and then market and sell.

But every body just creates a page...

And does whatever...

NOT THE BEST. TIMES ARE CHANGING!

After you sell that one thing...

then you can Up-sell other things.

So say for example...

I sold women's shoes, purses, dresses and bags...

The normal default setting for most people is to sell everything in one page..

But that's fully wrong (form my experience)

unless you are a big brand like Lacoste... looking for 'presence' and not just conversion.

The best thing to do is to look test all the products find out which has the highest conversion and market potential...

Then double down on that.

So if it's a shoe that sells the most..

Focus on that and build the brand page around it...

But after each sale to a client new or old...

Offer the other products as an upsell...

In fact, here is my better advice...

Offer the upsell after they get and use your first product!

DON'T SELL EVERYTHING AT ONCE...

ON THE SAME INSTAGRAM PAGE...

It's not the best for you.

I will do a more detailed thread soon!

🐒🐒🐒