10 Crazy Tricks That Will Help You Manipulate The Instagram Algorithm, Grow Your Instagram Page, Attract Massive Sales And Save You A Tonne Of Money.
You will discover a simple, easy and...
We will start hereโฆ
Why you desperately need to do SEO on your Instagram page...
There are three reasons...
People are increasingly searching Instagram for products they want to buy or services they want to hire...
So if your platform is nowhere to be found when they search for whatever they need...
then you will lose the sale that could have come from the...
An example, if i needed to fix my laptop screen todayโฆ.
I could decide to do a random search on instagramโฆ
And here are two statements I would type into the search engine on Instagram...
โLaptop Screen Repairsโ โLaptop Repairsโ
...
They have essentially lost me as a customer and lost the monetary reward I could have offered them.
I have critically practised search engine optimisation for my Instagram businesses, and to be very honest...
The results have been fantastic..
๐ง๐ต๐ฒ ๐๐ฒ๐ฐ๐ผ๐ป๐ฑ ๐ฟ๐ฒ๐ฎ๐๐ผ๐ป...
An optimised page will enable the instagram algorithm to expose your posts and adverts to audiences on their explore...
Sadlyโฆ
Many of us marketers do not use or understand the explore page for Instagram or how to use it to attract customers or enforce retargeting.
And its free o!
The third reason...
An optimised page allows for increased exposure of your page, profile posts and or ads.
Optimisation will not only give you better exposure, but it will also provide CLEANER EXPOSURE.
Exposure that matters to your businessโฆ
that isโฆ
So in the same way that I have viewed
โPhone Traders Ngโ...
Accounts similar to mine will discover the same posts on their explore or discovery pages.
And you have to realise that...
Even though, TikTok may gradually be taking away this market from Instagram.
Alrightโฆ to the most important questionโฆ
โHow do we optimise an Instagram page?โ
Let's get into it immediately...
But before we get into those steps...
There is a critical PRE-STEP that you must carry out.
๐๐๐ฌ๐ช๐ข๐ฅ๐ ๐ฅ๐๐ฆ๐๐๐ฅ๐๐.
Before You Optimise Your Page, Research And Test Various Keywords That Relate To Your Business...
An example...
some keywords you may decide to use are...
Beard Growth,
Beard Grooming,
Mens Facial Hair Cream,
How to grow beards?
How to grow beards in a week,
Organic beard oils, Quality Beard Oilsโฆ etcโฆ
[ NOTE! I have not done the research, so I am not saying those are the best keywords for a beard oil business.]
The way to go about keywords is to think from the customer's point of view.
What would you as a person search for if you wanted...
And then write out those words or statement.
When you are done with that, the next step is to do the proper research to find these words and more...
Then validate these words to using google trends or by checking out what...
Here are some platforms great for keyword research...
Google Search
Google Trends
Ecommerce Stores ( Amazon, Jumia, Jiji etc )
Online Forums Like Nairaland
Instagram Itself
Competitions website and SM pages.
There are a lot more.
You can google keyword research to understand more about it... but this thread focuses on Optimisation in itself...
So lets get into it proper...
Choose an instagram name that describes your business and communicates your biggest solution.
Create a name that completely describes the service you offer or the product you sell.
This name should not be your brand nameโฆ
So for example, in our beard oil business...
A name I would likely choose will be...
"Natural Beard Oil" OR "Organic Beard Oil"
Try to make the name communicate your biggest solution...
This is one of the easiest to Optimise, in fact... it is the most widely used out there...
It is straight forward and easy to wrap up.
You MUST use one of the KEYWORDS you have researched as your name on Instagram.
moving on...
Create A Bio That Shows Solutions Or The Most Important Answers The Problems Your Target Audience Asks.
When writing your bio, donโt be vague or cliche in your words. Write statements that answer your customers immediate questions...
What do they stand to gain from accepting your offers?
That is... buying your products or hiring your services.
A good way to do this is to identify the important needs in your business sector or your market...
Can I get this product in Kaduna?
How fast do you deliver
Do you do refunds?
Do you do payment on delivery?
How quality is your product? ( Our usual english )
Avoid using popular hashtags like...
#Davido #HustlersSquare #Shoes #Bags #Marlian #NairaMarley #LagosState
for your businesses.
Those tags will not give you credible exposureโฆ your posts will simply fall...
Beyond that, customers searching for your products will not be able find you from those tags.
Create hashtags using the Keywords you find for your business...
#BeardOil #MensBeardOil #OrganicBeardOIl #HowToGrowBeards #NaturalBeardOil #BeardGrowth
Things like that. Simply put,
Use the keywords and then hash tag.
๐ฆ๐ง๐๐ฃ ๐ฐ: ๐๐ฅ๐๐ก๐ ๐๐ข๐๐ข๐ฆ.
Use A Brand Logo As Your Profile Photo
Logos give optimum brand representation that allows customers to pick interest in your profile...
๐ฆ๐ง๐๐ฃ ๐ฑ๐: ๐๐ข๐ก๐ง๐๐ก๐ง ๐๐ฅ๐๐๐ง๐๐ข๐ก.
Always Input Relevant Business Keywords Into Your Posts And Stories.
Include relevant keywords in your content write ups and try to make engagement a key direction.
This will increase your relevance on searches, make sure to post as often as you can...
Need help with content? Talk to @toperants
Moving on...
๐ฆ๐ง๐๐ฃ ๐ฑ๐: ๐๐ข๐ก๐ง๐๐ก๐ง ๐๐๐๐๐๐๐ก๐๐ฆ.
Try to create Headlines for your posts and off-course use relevant keywords in those headlines...
Simply visit...
lingojam.com/BoldTextGeneraโฆ
You can do the it there.
Moving on...
๐ฆ๐ง๐๐ฃ ๐ฒ: ๐จ๐ฆ๐๐ฅ๐ก๐๐ ๐๐ฆ
Try To Select Usernames That Directly Relate To Your Business When Possible...
โ@naturalbeardoilโ
With this step alone, I am likely to be top 1 - 5 for anyone who searches...
Imagine when I add the other 10 steps?
But here is the problem with brand representation, if your actual business name is not natural organic oilโฆ then you may not be opportune to represent your company name properly using this method.
This is why...
๐ฆ๐ง๐๐ฃ ๐ณ: ๐๐ก๐ฆ๐ง๐๐๐ฅ๐๐ ๐๐๐ง๐๐๐ข๐ฅ๐๐๐ฆ.
Always Make Sure Your Store Page Has A Category, And Select One Which Directly Relates With What Your Business Has To Offer.
Many businesses ignore this...
But it is crazy important to select the category your business belongs to...
and make sure that the category you choose best describes your business.
๐ฆ๐ง๐๐ฃ ๐ด: ๐๐ก๐๐๐๐๐ ๐๐ก๐ง
Create Content That Favours Engagement...
The more engagements your Instagram page gets, is the more the algorithm favours you for searches and for โInstagram exploreโ exposure.
Engagements tell the algorithm that...
๐ฆ๐ง๐๐ฃ ๐ต: ๐ ๐๐ก๐ง๐๐ข๐ก๐ฆ.
Attempt To Build Your Mentions By Creating Engaging Posts, And Requesting Customers, Influencers, Friends And Others Mention You In Their Own Posts...
the more your page receives relevance and the more relevance you receive is the higher your search engine ranking, explore exposure and advert delivery.
๐ฆ๐ง๐๐ฃ ๐ญ๐ฌ: ๐๐ข๐๐๐ง๐๐ข๐ก๐ฆ.
When Creating A Post Or A Story On Instagram, Always...
This is yet another greatly overlooked step.
People attach so little importance to it.
When you add a location to a post or an advert, it will help that post deliver to people in a locations similar to that.
I just simply need to input Abuja on that postโฆ and the algorithm will deliver my posts or ads for free to people in Abuja, via their explore pages.
...
This is extremely useful for people who use instagram internationally.
It would obviously help if you get other people in that location to engage and possibly share...
That will increase your relevance for that region.
AND THAT'S ALL. ๐
.
.
.
I sincerely hope that you have found this useful...
And to some extent... the thread helps you to grow and make more money via Instagram.
Thank you for your time!โ๏ธ | Kindly Retweet.