BREAKING: Binance set to acquire CoinMarketCap for as much as $400 million. This likely makes it one of the largest acquisitions in crypto.
This acquisition doesn't make much sense to me. But a simple explanation is that Binance wants to get access to CoinMarketap's 207.2 million traffic it got in the last 6 months. 
Binance is already the most visited exchange. It's neck and neck with Coinbase and got nearly 22% of total crypto exchange traffic last month
Binance is on an acquisition spree. It acquired at least nine firms last year, but only a few were announced publicly - Trust Wallet, DappReview, WazirX and JEX.
I wonder how Binance is going to deal with the obvious conflict of interest. CoinMarketCap will no longer be impartial (even though they didn't already have a good reputation). What CoinMarketCap kills at though their SEO. They drive traffic from a ton of non-crypto folks
I also want to give a shout out to @Yogita_Khatri5, one of the most underrated journalists in crypto for sourcing and scooping this story. While everyone else is sleeping, Yogita is out here breaking the largest story of the year 🙏🏻🔥
I also feel a little bit bad for CZ. He blocks The Block and most of its employees and we just broke his biggest news of the year a week early. Poor CZ 😢
