When looking at your data, take a look first at monthly donors (love on them!) and single gift ever donors (why?!) @SamLapradeCFRE #AFPICON #fundraisingdata 
“You can’t manage what you can’t measure” Peter Drucker Here is they type of data Sam pulls... going back 10 years to see trends properly. @SamLapradeCFRE #AFPICON #fundraisingdata
Now take a look at second gift conversion. Why is this falling? Sam usually finds that the charity has begun to invest in ACQUISITIONS! And de-invested in STEWARDSHIP! Don’t forget, it is cheaper to keep your donors. @SamLapradeCFRE #AFPICON #fundraisingdata
Take some time to look at the New Donor 2nd gift Conversion. How are you welcoming and nurturing those new donors? How can you improve?! @SamLapradeCFRE #AFPICON #fundraisingdata
How are you retaining new donuts... and how has that changed over time? What have you invested in, and defunded, during this time?@SamLapradeCFRE #AFPICON #fundraisingdata
Sam admits you may want to hide your head about this. You may think... if I run the data and it’s bad, it looks bad on me. NO! See the opportunity. Then work on improving retention, gratitudes day reporting. @SamLapradeCFRE #AFPICON #fundraisingdata
How to increase second gift conversion? Sam’s got you covered with suggestions. Take one at a time if you’re small, integrate it then add more improvement. @SamLapradeCFRE #AFPICON #fundraisingdata
“Sam, tell me how to convert Tribute donors + event donors?” There is no magic conversion. Instead understand that tribute donors gave for their care for the deceased/ honoured. Event donors may not yet feel truly connected to your org. @SamLapradeCFRE #AFPICON #fundraisingdata
Dig into attrition! Who stopped giving? Look at the patterns. Be not afraid. Knowing the facts offers you a path to become better. @SamLapradeCFRE #AFPICON #fundraisingdata
Are you familiar with the Long Term Value (LTV) of donuts? Google for the formula. Dig into attrition! Who stopped giving? Look at the patterns. Be not afraid. Knowing the facts offers you a path to become better. @SamLapradeCFRE #AFPICON #fundraisingdata
Please excuse my “donuts” where it should be “donors”
{a personal fav} Are you identifying your long-term, consecutive donors? They are golden for so many reasons, but also as possible legacy supporters. They are sometimes lower dollars givers... but big believers! @SamLapradeCFRE #AFPICON #fundraisingdata
Time to start looking at giving pyramids with dollars attached. So... looking at giving 0-12 months, 13-24 months and 25-36 month segments... who are your biggest donors? How are you showing #donor love? (Next slide, too) @SamLapradeCFRE #AFPICON #fundraisingdata
Sam just gave you an action plan! Look at your donors from the lady pyramid slide. Now you/ your team will be in touch. LAPSED DONORS ARE BETTER THAN NOT-YET GIVING NEE DONORS! K? So start getting in touch (call, hand-write) ☎️ + 🖊 @SamLapradeCFRE #AFPICON #fundraisingdata
Now take that data and pivot the numbers and pivot your mind. Look at Recency | Frequency | Money (gift size). What patterns do you see? Again, review last 36 months @SamLapradeCFRE #AFPICON #fundraisingdata
To finish up, Sam showed us the four things she covers in calls with supporters: Dig into attrition! Who stopped giving? 1️⃣ Thank! 2️⃣ Share impact/ offer accountability 3️⃣ Share vision... Always Be Connecting Values 4️⃣ Listen. @SamLapradeCFRE #AFPICON #fundraisingdata
@threadreaderapp unroll please @SamLapradeCFRE
