Apurv Nagpal Profile picture
Mar 26 16 tweets 6 min read
The current launch model for #starkids for their debut #movies

Especially applicable to kids entering with #KaranJohar #SajidNadiadwala

1. The star kids become active on Instagram. While most are active anyways, they now hire a agency to manage #socialmedia + do #PR
2. #BombayTimes articles begin to happen, giving inspirational stories from their life or getting quotes from them on topics like #fashion #fitness #holidayspots etc

4. Rumours circulate about their starring in an upcoming film

5. Photoshoot happens with 1-2 reputable magazines
If the star kid is A list, it'll be with a lah Dee dah grade magazine like Vogue, else magazines like Grazie, Filmfare etc

6. Motion Poster of film releases

7. Articles appear about the star kids journey, their role models, thanks to the producer sir for opportunity etc
8. The star kids quote their inspirations. If their film is a multiplex type, the inspiration is always Hollywood. If it's a masala film / single screen movie, it's always an Indian film

9. They appear in a Manish Malhotra dress, in a Instagram post
10. The star parents, who usually are retired, leading a quiet, dignified graceful life, now come in articles too, attend a few parties, thank the producers, mention how proud they are of their kids

11. All Insta & Twitter posts are now liked, shared by the whole film fraternity
12. The trailer releases

13. Bollywood Meltdown. Everyone is gushing, oohs and aahs from Bandra to Lokhandwala. Social media & PR goes crazy

14. Favourable comparisons are made vs star parents, with the parent usually chipping in with 'They have to find their own style'
15. News articles & posts from producers begin, about how fantastic the actors were, how easily they responded to the challenge. Also congratulating everyone on XX million views reached in YY days / hours

16. The kids do ramp walks in fashion shows with the usual suspects
17. Whispers begin about lead pair 'chemistry'. Their special bond, as They're spotted together eating ice cream, gym training, going to a movie. Romantic involvement rumours go into overdrive, esp if it's a lead debut pair. Else the other actor still has to go through with it
18. They start to appear in TV shows. The A listers will definitely come on Big Boss, Kapil Sharma and Tarak Mehta + India cricket matches etc. The others scramble amongst the talent, dance and singing shows

19. There's a desperate attempt to find a suitable niche for the actors
Vegan
Action Star
Sustainability
Fashionista (kept even #SonamKapoor occupied while all her films flopped!)
Vegan
Energetic
LGBT supporter

Alignment happens even with causes the actors haven't heard of previously

This is crucial at this stage to set a platform for the kids
In case their film flops

20. The film releases. Again, Bollywood goes crazy. Preview shows get Amitabh Bachchan and all other lesser mortals. Fake stories planted everywhere about their acting prowess, crowd reactions and housefull shows etc.
21. 10% of the films are a hit. These kids are described as the next big thing, put on Bollywood power lists and instantly installed into the future Hall of Fame (like how Obama was given the Nobel Prize when he became President!)

22. 20% of films do decent business, breakeven
These kids are commended for their talent. They thank the audience for their love & support. And instantly their next projects are announced

23. The remaining 70% don't do well, but are still praised to high heavens, if A list kids. Rumours begin on how film subject wasn't right
Or the release strategy had flaws. Or the audiences weren't mature enough to understand the movie. The A listers get a few more cracks at stardom (Abhishek Bachchan is the untouchable legend here) while others fade quietly away, resurfacing every now and then, only to sink again
24. The really persistent flop kids, especially silver spooners, after a few years also try to turn to their 'true passion' / real objective and try their hand at directing / producing etc

25. 80% of all romances, causes amongst the non hit actors stop immediately

The End😉🖖

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More from @apurvnagpal

Mar 23
One of the cheaper options, the third cheapest to be precise, in #Qatar for #FifaWorldCup, is $5500 for a week

We spent half that in #SouthAfrica, #Brazil & #Russia for 3 weeks each

Also only one portal to access acco, no hotel sites etc

@FIFAWorldCup @QatarEmb_London @qatar Image
Unlike any of the previous 6 #WorldCup I've attended, this is by far the most painful, most expensive one already

The govt needs to step in to provide more, cheaper accommodation options right away

Also, the sites aren't functioning well
We got tickets in the morning but neither the Hayya site or the Accommodation site recognise the ticket application or the individual ticket numbers yet

In #Russia it was nearly instantaneously updated

Finally apartment options don't mention public transport links 😳
Read 5 tweets
Dec 3, 2021
Given my love for #travel, thought I'd compile a thread of some of the best #tourism ads I've seen over the years

Am keeping it restricted to #PrintAds, and only those by #tourismboards, whether national, state or city

Hope you enjoy it 🙂🥂 and are inspired to travel
We could warm up with #Australia's 'So Where The Bloody Hell Are You' campaign, which turned a lot of heads thanks to it's choice of wording and, of course, the stunning visuals
Politeness can be over rated, eh @Australia 🖖🏾
As far as accidental tourism ads go, #Banff in #Canada capitalized on a squirrel photobombing a couple's pic and made him their mascot, even creating a Twitter id for the little fella and featuring him in a whole set of ads

Nicely done @banfflakelouise @Canada
Read 12 tweets
Dec 2, 2021
Existential thread re how much do you love your kids & if you really, really want them over for Xmas holidays?

All thanks to @DGCAIndia @MoCA_GoI & @JM_Scindia @PMOIndia allowing v few flights, so fares > ₹1.5 lac, any sector, #London to #India
In @ShashiTharoor's cattle class
Thought I'd begin with our national carrier @airindiain after a great experience last time

Chose #AMD @ahmairport, one of our few international airports with A

Fare is £1983 (is it a promotion with the movie 83?)
Hey, it's #Gujarat, all business folks, ex Modi town. My bad!
Then went for the pukka #British @British_Airways

Picked #Hyderabad simply because it isn't #Bangalore, trying smaller airports, maybe better given the Covid restrictions

The fare is a whopping £2231. Ok, back to the drawing board !
Read 13 tweets
Nov 30, 2021
Hilarious Thread re #Omicorn, received via Whatsapp

In just 48 hrs everything just went upside down. Looking at all the updates and social media posts, a colleague from my legal fraternity outlined the absurd response from the countries. Read On 😀
South Africa: Hey guys, look what we discovered in our labs while researching Covid19 variants and mutations

World: What??

SA: It's a new variant of Covid19 - seems to be different than others. Let’s work together & study further.

World: What? You have a new variant of Covid?!
SA: No no, we just found a way to 'identify' it. It seems, it has already been detected in HongKong, Israel & Botswana.

UK: Hey guys, no offence, but we already have 45,000 cases a day, we don't wear masks everywhere, allow large gatherings. But we can't risk a new variant.
Read 14 tweets
Nov 21, 2021
Kind folks of Twitter, I need help in solving a personal issue ie lifting my sister

Avani, the angel of our world, is handicapped, no limb movement or communication possible. She has to be lifted from her bed on to her pram & vice versa about 6-8 times a day
Two of us usually do the lifting, one from the shoulders, the other from the legs

Am assuming she weighs about 45-50 kgs and since no communication is possible, her body is inert and lifting isn't easy, though within our family we've been managing last 40 years
Of late, twice while lifting (I usually do the shoulders, the heavier side), I've had terrible back spasms / nerve pulls rendering me completely immobile for a couple of days, with recovery taking ~2 weeks

It happened first time 3 months ago and I'm still suffering from the 2nd
Read 13 tweets

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