Social exclusion reduces a wide range of prosocial behaviors. It increases aggression, risk taking & procrastination and reduces cooperation and analytical reasoning. Can users feel included or excluded in your system? What cues exist?
New community members often start by contributing in simple or low-risk ways. People are more likely to help in an emergency if bystanders are able to assist if necessary. Can your users contribute on different levels?
Inducing guilt can increase pro-social acts and charitable giving, but if too strong it can lead to an counter-arguing effect. If people can't find prosocial relief, they might use less adaptive solutions like self-punishment. A dark pattern?
People seek relief from negative moods, and this drives prosocial behavior towards others in need. This is a competing model to the empathy-altruistic hypothesis and aims to explain prosocial acts without relying on altruism.
A tendency to answer survey and interview questions in a socially desirable way. Quite a few techniques exists to mitigate this, including asking indirect questions, using a social desirability scale, or increasing cognitive load.
People tend to use 1 of 7 techniques to excuse their immorality: Moral justifications, Euphemistic labelling, Advantageous comparisons, displacement/diffusion of responsibility, misrepresenting consequences or dehumanization
Merry Xmas! #Convert2Good 24/24
The wikipedia page is ok:
Albert Bandura discussing Moral Disengagement: