Mercer/Bannon’s Breitbart + Cambridge Analytica was a simple, powerful surveillance tool to continually identify, measure, test, and surround target audiences to reframe culture and change behavior at scale. Weaponized adtech for data-driven demagoguery.
Breitbart reader cookies were matched to their voter registrations. De-anonymization is the core weapon. Data matching is the core competency. Our lack of data privacy laws is the key vulnerability.
Consider that @chrisinsilico saw 5-7% conversion rates early on in product development. The network analysis speaks for itself. shorensteincenter.org/benkler/
It was @d1gi who first detected the anomaly of Breitbart in the ecosystem and the role of the adtech privacy death star. Other scholars later verified his initial hypothesis. We can’t discount the dangers of matching voter files to media consumption. cjr.org/analysis/breit…
