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Dennis Demori @DennisDemori
, 8 tweets, 2 min read Read on Twitter
THREAD // Freelancing, Positioning and Client Acquisition

-Stop pitching yourself as a Jack of All Trades

-Stop positioning yourself as an agency when you're just one person

-Stop offering 5 different services

Pick ONE service to offer and go all in

SEO, copy, web design etc
If I'm a potential client and you tell me you're an Internet Marketer

WTF does that mean?

I don't know what you're good at

And you probably don't know either

ONE service

ONE offer

And maybe ONE niche

Simplify your life and your business
Freelancers - work with clients who ALREADY pay for what you sell

- Don't try to convince a brick and mortar business to go online

- Don't try to sell email marketing to a company who doesn't have an email list

Work with businesses who ALREADY work with freelancers
Otherwise you're making your life needlessly complicated

I don't work with businesses who don't know the difference between copywriting and copyrighting... or content writing and direct response copy

I work with million dollar businesses who ALREADY work with DR copywriters
This is one way to get paid more

Work with clients who ALREADY understand and appreciate what you do

Who do you think will pay more for email copy?

A supplement company making $100,000 a month or your local pizza parlor?

It's a no brainer
When clients don't understand or appreciate what you do, that's another hurdle you need to overcome

Who do you think is a better client for web design?

A chiropractor with no website or an e-commerce guy who needs a new Shopify store every 6 months?

Think about it
Same idea with crypto

I wouldn't try to convince people to get into crypto if they're not already in it

Go after the people who ALREADY own Bitcoin, ALREADY know what blockchain is, ALREADY know how Coinbase works

Less hurdles, less convincing = more money, easier clients
Freelancers have serious FOMO when it comes to the services they offer

So you stack on more services and offers, but all you're doing is diluting your positioning

Shift your mindset to believing that the ONE thing you offer has immense value ... and shout it from the rooftops
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