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Antonio Regalado @antonioregalado
, 5 tweets, 2 min read Read on Twitter
South Beach Diet® and late night TV diet shake company Nutrisystem launches "DNA body blueprint" . "a genetic-based product using a proprietary algorithm". look for national ad campaign

via @paul_sonnier
cc: blueprint metaphor haterz @Graham_Coop
can your DNA help you lose weight? promo video: newsroom.nutrisystem.com/wp-content/upl…
so while your DNA does help determine your weight, tastes, etc., what's missing so far is much evidence that employing DNA info leads to weight loss.

Explained here: technologyreview.com/s/609103/how-t…
Thus, DNA tests are being used, in many cases, as a hook to get people to sign up for some other product, like diet supplements, shakes, whatever.
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