Tearing my hair out at well-meaning people who keep saying Alt-Right controversialists & Brexit advocates are “stupid” because they say factually wrong, obtuse or offensive things. They are *not* stupid; they are part of a highly sophisticated network running rings around us👇
We keep making the mistake of applying our standards and our rules to them. They are NOT trying to win a fact-based argument. They are not trying to convince most people that what they’re saying is true. Here’s what they are (successfully) doing:👇
- dominating news cycle & setting theme of national conversation

- generating outrage (authoritarianism, or fascism if you prefer, thrives in a climate of anger, polarisation & shouting)

- dogwhistling to a tiny radicalised minority

- grooming another susceptible minority
How to respond? Well, it’s not easy but some pointers in these two threads...
And this one about those trying to ensure that Brexit happens, despite growing evidence that it will be an utter shitshow:
tl;dr - be aware of what they are trying to do; don’t fall into their traps; stay focused; don’t react in raw anger but calmly; dismiss their distractions swiftly & contemptuously then pivot back to the points that we want to talk about and to which they have no answer.//
PS Try to resist temptation to quote-tweet with some snarky smart-alec putdown proving what they said is wrong/stupid. They don’t care! All you do is amplify their influence on social media (algorithms), preach to the converted in your bubble & entrench views of their followers!
Take a screenshot and tweet it with your putdown instead. #UseHashtags: don’t tag (@) them. #UseScreenshots
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