Curious if, after reading the below, you think there can be “luxury” investment products
Marketing of modern luxury goods runs counter to most marketing—and is rich with the use of scarcity as a principle of influence.
Luxury products tend to have extremely high margins.
Do not pander to your customers’ wishes
Keep non-enthusiasts out
Do not respond to rising demand
Dominate the client
Make it difficult for clients to buy
Every time someone buy a luxury product they destroy a little bit of the equity.