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Ikenna Ronald Nzimora @ronaldnzimora
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How To Judge A Book (or Course or Training) You Pay For


In 2009, a friend of mine made =N=1.4 million selling a 5 page ebook he had written.

It showed how one could get a laptop for =N=15,000 . Laptops sold for =N=70/80,000 back then so it was a draw and it was real.
He ran an ad, explaining the specs of said laptop and how you could buy his ebook and learn the strategy (a form of MLM).

Anyways, I was speaking at an event last year and shared the story. A member of the audience who bought that met me and said he didnt use the info because...
the ebook was just 5 pages. In his words, "why would he charge so much for 5 pages"? (it sold for =N=3,000).

It made me laugh because as I said to him, "Who cares how pages it is as long as it achieves for you the real reason why you bought it" it was clear to me this guy...
...had an issue with understanding value.

But it provides an insight to how many people think.

Most people value quantity over quality.

Quantity is only good if its quality is even better.

What do you do when you buy a book or course or pay for training?

How to you judge it?
So many people have trained to believe that more is better, that BIG is always better than small. But in in many cases, the opposite is true.

Let me explain.

If you buy a 10 page book on losing weight for =N=10,000, you might feel like it’s a ripoff… because you’re only...
getting 10 pages. I mean… that’s =N=1,000 per page!

But if the book is 500 pages, =N=10,000 seems like a steal. Because you’re getting 500 pages! That’s only =N=20 per page! That’s a better deal!! Right?

If you agree, you'd be dead wrong. And here's why.
If the author can teach you what you need to know in 10 pages, should they really hide the answers inside 500 pages of fluff just to make it seem like you're getting a better deal?

Hell no. But its the standard rule.

They do it making you waste precious time (hours and days)...
wading through nonsense to find the gold nuggets you actually need to work with.

Every year, hundreds of books are written that are based on a small blog post. The author is forced by the publishing company to turn it into 500 pages so that people will spend more on it.
Every year, hundreds of experts create tens of hours of video just to explain a concept that a 30 minute video could have done so they can charge you $2,000 for it.

Today an entire new educational niche has been created helping condense material from books and courses into...
15-30 minute summaries that ferret out the nuggets you really need because, the extra content makes it almost impossible to get the information you need.

And you have to pay yet again to have those.

The business world is already full of so much B.S. and misinformation it’s...
almost impossible for a new person to learn anyway. And every day more garbage is posted online making matters worse.

Your goal is to strip away all of the fluff and create an environment of useful materials that can be digested in a short amount of time...
so you end up with LESS information, that helps you MORE.

So that a book is only 40 pages versus 40,000, a course just 1 hours versus 40 and an event just one day versus one week, many times is really to your advantage. Stop equating value with breadth.

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