Earlier this week, most of the @rightmessageapp was in Minneapolis to do some product / growth planning.
I wanted to share a few thoughts around the most exciting takeaway from the product side of things...
I wanted to share a few thoughts around the most exciting takeaway from the product side of things...
Alright, so websites exist. On these websites, people put calls-to-action (CTAs). These CTAs often compete with each other - one will ask for an email, another a purchase for a course, and maybe another pitching coaching or something.
These CTAs compete because the existing tooling is pretty crappy and doesn't make it easy to figure out: "Based on this person - what I know about them and what they've bought/etc so far - here's exactly what I should be promoting next to them"
So the CTAs all just shotgun blast the reader. Who hasn't been on a blog reading a new article and seen an email opt-in or trial signup CTA for a thing you're already a customer of? Super dumb.
So here's what we're doing at @rightmessageapp - we're making it easy to setup a nuanced offer funnel. Anonymous people who are looking to start a biz? Offer the "Start a biz" email course - EVERYWHERE. In the slideup bottom right CTA, exit popup, sticky bar, etc.
Once they move to the next offer in the funnel (say they've now subscribed), your CTAs sitewide all change again. Now the same exit popups, slideups, stick bars, etc. are pointing to the paid course on building a business.
And as we learn more about your audience - say now we know they're subscribed + wanting to start a business + specifically want to start a coaching business – your CTAs/sales pages can be more much refined. But again, total CTA and messaging harmony.
Personalization is really just about sending the most relevant message (CTA asking for a sales, headline that's meant to keep someone reading the page, etc) based on backing data (behavior + already collected data). That's it.
We want you to setup "I want /blog/* to have a sticky top bar, a bottom right slideup, exit popup, and an end of article CTA" - and the content of each of those placements is filled in automatically based on 1) current stage of offer funnel and 2) known data about the visitor.
