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ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌ @david_perell
, 3 tweets, 1 min read Read on Twitter
Text from a friend: "Tinder is the biggest challenger to Facebook."

Here's why...

Tinder is more than a dating app.

People are increasingly lonely and humans crave companionship. If Tinder can reduce loneliness, and enable IRL adventures, it *could* challenge Facebook.
The Bowling Alone Phenomenon:

1. 25% of Americans have no confidants or close friends.

2. Only 25% of Americans 60 or older have discussed anything important with somebody under 36 in the past six months.

en.wikipedia.org/wiki/Bowling_A…
On a more positive note, I meet almost all my friends on the internet.

Right now, meeting people online is weird. In a decade, it'll be totally normal. If Tinder can capitalize on this emergent social trend, it'll be a massive business.
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How to find new, undiscovered ideas… A thread!

If you remember one thing, remember this… The best ideas are ALWAYS at the edge.

perell.com/blog/where-the…
Here's how information travels on the internet:

1. Reddit, obscure forums, and private group chats
2. Medium posts and podcasts
3. Major newspapers, such as the New York Times

As ideas trickle from forums to mainstream media, informational edge disappears.
New York culture follows the L-TRAIN.

1. Creativity begins in Bushwick, where rents are cheap.

2. Ideas trickle to Williamsburg, which is corporate, but artistic.

3. Major institutions (like Google and the Whitney Museum) at the end of the L-Train pick up ideas and share them.
Read 12 tweets
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Just saw the Andy Warhol exhibit at the Whitney Museum in New York.

Warhol's work was a window into another era. An era defined by three things:

1. Mass media
2. Mass production
3. Mass consumption

Some reflections on the exhibit...
/ Warhol’s famous Campbell’s Soup painting reminded me of Henry Ford’s famous line: "You can have any color as long as it's black.”

In pursuit of mass production, we let go of personalization. Millions of Americans paid the same prices for the same products and the same stores.
/ Instead of making art for advertisements, Warhol made advertisements as art.

He studied our obsession of fame, questioned the rise of commercialism, and highlighted the uniformity of most areas of American life.
Read 14 tweets
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One of my top career strategies is taking ideas from YouTubers and bringing them to the intellectual sphere.

Influencers are years ahead of the rest of us. They live at the frontier.

Study influencers and you’ll see the future.
Examples:

- Power of collaboration
- Build relationships w/ daily content
- Casual language
- Brands that feel like friends
- Build trust w/ photos
- Shift from industries to audiences
- Content as a resume
- Be informative + entertaining
- Be short term catchy, long-term sticky
More examples:

- Convergence of people and brands
- Organic content as a marketing channel
- Celebrities that feel like friends
- Using audience data to launch products at scale

Key insight: On social media people want to follow PEOPLE - not companies.

perell.com/blog/naked-bra…
Read 3 tweets

Related threads

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I’m excited for the @nytimes, because they are so very close to a critical realization after years of “do more!”:

When you tell a powerful organization to solve a societal problem, it will grant itself the powers and access to data necessary to do so. Then, it will likely fail.
@nytimes I’ve been told that it is unfair to ask for consistency, but perhaps we can move to a mode of tech criticism that asks “Who do we want addressing this problem?” instead of just using every short-term opportunity to dunk on a hated company.

@nytimes That needs to happen soon, before we set norms for major platforms that require machine-speed moderation of every human utterance. I don’t think that’s a good future, and it seems like the Times might be starting to agree.
Read 13 tweets
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“...suggest that Facebook brokered special data deals with companies like the Royal Bank of Canada and Amazon.” wired.com/story/facebook…
“The Pikinis app let people access strangers' bikini photos, using the same feature that enabled a political firm called Cambridge Analytica to misappropriate the data of tens of millions of Americans without their knowledge.”
“...the filing mentions—but doesn't quote from—an email from April 30, 2015, in which a Facebook employee confirms that a Chrysler/Fiat app was white-listed for extended access.”
Read 5 tweets
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So, I've waded through the Evangelical Alliance's new pastoral "guidelines" for interacting with trans people (ughh, the things I do to expose #transphobic #ciswits to the world), and let's just say it's time to tear this particular sh*t-bag a new hole.

1/n
CW: #Transphobia, #ConversionTherapy, #Zucker, #Religiously #driven #zealotry

2/n
So, straight off the bat, first page of text, the use of #language is . . . well, yeah, see for yourself:

"It is important to remember that transgender is not simply an issue to be debated;" - p5, #Transformed

*sigh*

When such language gets reinforced by insisting...

3/n
Read 176 tweets
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More trans-age: 'pensioner in the Netherlands has launched a legal battle to reduce his age by at least two decades so he can attract more women on dating app Tinder'. irishpost.com/news/pensioner…
If the 'I want to pretend to be younger to dupe more women into bed' argument wasn't sinister enough for you here is a paedophile defending his actions with the 'trans-age' argument: dailywire.com/news/26380/tra…
Here is a man who abandoned his family because he self identified as a six year old girl: independent.co.uk/news/world/ame…
Read 3 tweets
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Thread: If you want to know how fake likes, loves and follows get industrialised on #Facebook, here's a good example from #Brazil.

The fakes boosted hyper-partisan posts in Mexico ahead of the election.

Fake engagement's an international business.

medium.com/dfrlab/electio…
Here are the reactions to two hyper-partisan Mexican posts, on different pages.

Note the number of accounts in common. Looks like an organised brigade.
Following the traces of the brigade led back to this account. Note the letters PCSD, which are diagnostic for this particular network.
Read 15 tweets
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Revealed: 50 million Facebook profiles harvested for Cambridge Analytica in major data breach
Whistleblower describes how firm linked to former Trump adviser Steve Bannon compiled user data to target American voters  theguardian.com/news/2018/mar/…
Cambridge Analytica who worked with Trump’s team and the winning Brexit campaign harvested millions of FB profiles of US voters, in the tech giant’s biggest ever data breach, and used them to build a powerful software program to predict and influence choices at the ballot box.
They used personal information taken without authorization in early 2014 to build a system that could profile individual US voters, in order to target them with personalised political advertisements.
Read 89 tweets

Trending hashtags

#transphobic #Conversion #Yahshua #Hyderabad #HumanRights #felons #dysphoria #failed #Muslim #RedHen #leave #SCL #Russia #WH #voteonthedeal #Resistance #deepthoughts #Isaiah #leavers #Tinder #zealotry #Facebook #Matthew #POPE #true

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