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Meghnad @Memeghnad
, 5 tweets, 2 min read Read on Twitter
The moment we all collectively accept that Times Now is an entertainment channel -- that everything they show is just made up crap for the lulz -- we will all be in a better place.

Seriously. Think about it.
Most people on this channel are like a reality show contestant. They have an intense backstory, deep convictions and are loud for no particular reason.

Everyday their edit meetings are just about coming up with interesting plotlines, loosely based on real events. Very loosely.
The prime time action is focused within a studio, so it's basically a reality TV show set. Shiny, attractive, flashy graphics.

And the channel desperately hopes that SM will outrage & start talking about the entertaining content they air.

Through the 'clever' use of hashtags.
Some branding folks need to coin a new term for this new kind of entertainment.

It's not news. It's not really a debate. It's entirely something else. It's made up and it's entertaining.

Like a WWE match.
Times Now came up with something like #RahulGotraCard. This kind of golden content deserves a new word.

Srsly WTF is that even!? 🤦
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