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Fun split test we’re running starting tonight:

Raising the price of every single product on our store by $20

Stay tooned
Update: Conversion rate is down by almost 1% but AOV is up by, whaddya know, $20!

Haven’t calculated profit yet will update soon
ROAS is down (little less than 2) but estimated net profit is actually higher than normal bc of lower COGS (less orders to pay supplier for)

All in all seems like a good move

Launching new ad creatives tonight

Will keep u updated
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