1/ Presenting the Forte Labs 2018 Annual Review!
Total revenue was $167,780 for the year. Total unique visitors across 4 main websites (Forte Labs website, Praxis blog, Teachable online school, and BASB landing page) was 82,678, so a little over $2 per visitor
Total revenue was $167,780 for the year. Total unique visitors across 4 main websites (Forte Labs website, Praxis blog, Teachable online school, and BASB landing page) was 82,678, so a little over $2 per visitor
2/ These 82k visitors spent 6,572 hours and generated 253k pagviews. 88% of revenue was from online courses on @teachable, about $147k. 578 customers purchased 674 courses, so about $254/customer on average. Only $5, 717 in refunds, about 3.8%
3/ Referral sources for online courses were diverse, but Praxis blog, guest posts on other blogs, podcast interviews, Twitter, and previous courses made up the majority, almost 75% 
4/ Most profitable product was Bldg a Second Brain online course at $127k. BASB landing page received 6,624 unique visitors, which comes out to almost $20 per visitor. This is how all these long tail promotional efforts can pay off even if they only send a little bit of traffic
5/ Praxis subscription blog was most remaining revenue, at $21,829. I published 68 articles, 11 interviews, 9 guest posts, & 7 podcast appearances. 49k unique visitors total, 2,829 hrs reading, 82,141 sessions, 158k pageviews. Medium added another 140k pageviews
6/ Published 3 ebooks in 2018: second Praxis compilation Extend Your Mind, republished older blog compilation from college days Beyond the Orange Curtain, and packaged up tweetstorms in Storm of Tweets amazon.com/Tiago-Forte/e/…
7/ Ebooks revenue is still tiny, but I believe will eventually be dominant as it's so low maintenance. 206 ebooks sold, 1,774 free ebooks downloaded, $2,175 in total sales, and 33,503 pages read
8/ Social media reach was mostly centered on Twitter, which continues to be my online home and best social platform. 4,955 tweets, with 5.7 million impressions, and 1,791 new followers. So that's 1 new follower for every 2.7 tweets and every 3,159 impressions
9/ I plan on investing in YouTube more this year. 960 subscribers (170 new this year) spent 39,700 minutes watching, despite hardly any new videos this year. 6,500 views with 6:05 average view duration. Facebook & LinkedIn don't make it easy to collect this data at a glance
10/ This is the tip of the iceberg of my annual review, far and away the most important & impactful thing I do all year. Join @TaylorPearsonMe and I this weekend and we'll show you our own reviews in depth, and lead you step-by-step in creating your own praxis.fortelabs.co/theannualrevie…
