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Weeks ago, as my mentor @ronaldnzimora and I sat down discussing strategy (more like him schooling me) for a new business,
He said something that stuck to me and continues to resonate in my mind to this day:
"Marketing is the ultimate leverage."
He said something that stuck to me and continues to resonate in my mind to this day:
"Marketing is the ultimate leverage."
When I get calls and enquires from new entrepreneurs and wannabes on boosting sales on Instagram,
I almost instantly know the ones playing a losing game.
I've been there.
They think of and want to do the barest minimum to get by.
It doesn't work that way.
I almost instantly know the ones playing a losing game.
I've been there.
They think of and want to do the barest minimum to get by.
It doesn't work that way.
Like someone says, if your business only makes sales on by referrals, your marketing sucks.
Marketing is as important as the product or service itself.
If a business can be compared to a motorbike 🏍, marketing is one of the wheels while your product/service
Marketing is as important as the product or service itself.
If a business can be compared to a motorbike 🏍, marketing is one of the wheels while your product/service
is the other wheel.
I have now started reading the list of marketing books he (@ronaldnzimora) listed starting with Seth Godin's works.
(If you care for the list of books, here you go )
It's a long list but no one will go through a fraction of the list
I have now started reading the list of marketing books he (@ronaldnzimora) listed starting with Seth Godin's works.
(If you care for the list of books, here you go )
It's a long list but no one will go through a fraction of the list
And remain the same.
Here's hoping we all raise our marketing game in 2019 and beyond.
Enjoy your weekend!
Here's hoping we all raise our marketing game in 2019 and beyond.
Enjoy your weekend!
