, 4 tweets, 1 min read Read on Twitter
Those annoying cookie notices added for GDPR could be illegal because they obscure clear and specific disclosures and true choice. Huge Google CNIL ruling is a warning shot for the whole industry. Stop crapping around and get your privacy-by-design on. digiday.com/media/google-g…
GDPR governs UX. Many in the industry are still in denial.
Industry is terrified of being GDPR compliant because that would entail letting about 2/3rds of users easily express their preference to protect their data instead of leaking it to real time bidding auctions. Research suggests only 1/3 of users want targeted ads. Let ‘em choose.
Cookie notices could look like this to be GDPR compliant:

“Do you want ads on this site selected for you based on your personal data? If not, ads will be placed for viewers of this site.”

[YES] ~30% will choose
[NO] ~70% will choose

Marketers: Make Direct Buys Great Again.
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