, 12 tweets, 2 min read Read on Twitter
This was a lot of fun

So in this thread I'm going to show you exactly how marketing angles work and exactly how I'd use them to sell the hell out of CBD oil if I were to start my own CBD company

Follow along
First, here's the basics of the angle we're taking

Instead of "general CBD," we're specifically making this "CBD for anxiety"

Instead of just selling "CBD oil," we're selling two things:

(1) An identity (i.e. "victim of minor mental illness")
(2) The solution to a problem (i.e. anxiety; i.e. providing peace/relaxation)

We're also narrowing down our target market to make it feel like it's "for" them
Instead of marketing it to everyone (surefire way to lose), we're only targeting 20-30 y/o old girls who's identities are strongly tied to having anxiety (still a very large market)
We design the label to look trendy/edgy (basically just be congruent with their identity)

Black label with minimalist font and rainbows and shit on it

We'll call it

On our store we have pictures of attractive but kind of edgy looking young girls looking happy and healthy, implying our product will make them happy and healthy.
In our ads, we use the same kind of pictures with copy like

"Finals, job interviews, moving out, we know life can be a lot sometimes. But you deserve a bit of peace, beautiful. That's why we created GRL PWR CBD oil — to give you a little escape from the chaos that is your life."
(Another key aspect of this market is their tendency towards feminist ideals, which is why we named the brand GRL PWR)
Basically, in all of our marketing, we communicate a few key things:

* Validating their "I have anxiety" identity
* Associating our product with this identity
* Poking/prodding at problem of being anxious
* Plugging our product as solution to overcoming it
Now, instead of being like every other CBD company (there's a lot of them), we have a specific market of people who will buy our products over everyone else's since it's tied to their identity, solves their specific problem, and makes them feel like it's "for" them.
This is how you differentiate yourself in a crowded marketplace

By narrowing down your audience

Knowing them like the back of your hand

Branding your products as specifically "for" them

And marketing in a way that reinforces their identity/solves their specific problem
Do with this information what you will!
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