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In the interest of self care, I outlined my greatest fear about #2020 in @thehill today.
TL;DR --> Dems are starting 2020 at a huge digital disadvantage. If we don't invest in smart digital infrastructure for the general NOW, it could be ours to lose.
thehill.com/opinion/campai…
TL;DR --> Dems are starting 2020 at a huge digital disadvantage. If we don't invest in smart digital infrastructure for the general NOW, it could be ours to lose.
thehill.com/opinion/campai…
As Dems kick off an exciting but crowded primary season that will soak up time + resources, Trump's team continues to smartly leverage digital channels to define, spin + own the media narrative and is investing heavily in growing, exciting + fundraising off of his base online.
Trump's team is consistently outspending Democrats online each week & building massive campaign lists in the process that they’ll be able to leverage now through the general. (Read more about this + follow our coverage of weekly digital spending trends-> anotheracronym.org/fwiw/)
If we're serious about taking back the White House, it's not enough to invest more in digital advertising as an add-on to TV budgets. We have to rethink how we build our teams, our budgets + we need to infuse digital capacity + strategies into EVERYTHING we do to reach voters.
Presidential campaigns need to see digital outreach as more than just a way to raise money (impt!), but as a strategy to build networks of organizers + supporters who will amplify their message. *Read more on this from @gretacarnes + @dambrampresents here: anotheracronym.org/how-to-win-the…
We can't wait until the primaries are over to invest in this. While primary candidates focus on building their own lists + telling their stories over the year +, @anotheracronym is focused on building the digital tools, strategies + capacity whoever wins will need to win in 2020.
